The Story Behind Thirukkural: Ancient Tamil Wisdom Meets Modern Sustainability

Where Ancient Wisdom Meets Green Living

The Thirukkural, written over 2,000 years ago by the Tamil poet Thiruvalluvar, contains 1,330 couplets of timeless wisdom. Today, we’re bringing this ancient knowledge into the modern sustainability movement through our Thirukkural plantable products.

What is Thirukkural?

The Thirukkural is one of the greatest works of Tamil literature, covering three main themes:

Aram (Virtue/Righteousness)
Porul (Wealth/Prosperity)
Inbam (Love/Pleasure)

Each couplet (Kural) offers profound insights into human nature, ethics, and living a meaningful life.

Thirukkural on Environmental Stewardship

Many Kurals emphasize living in harmony with nature:

Kural 321: “The world will praise those who live without harming other living beings.”

Kural 322: “What is the use of possessing knowledge if one does not practice compassion towards all living things?”

These ancient verses align perfectly with modern sustainability principles!

Why Combine Thirukkural with Plantable Products?

1. Cultural Preservation

Keeps Tamil heritage alive
Introduces younger generations to classical literature
Celebrates linguistic diversity

2. Daily Inspiration

Each pen/pencil features a unique Kural
Provides wisdom during daily tasks
Encourages reflection

3. Sustainable Living

Zero waste products
Grows into plants after use
Practical application of ancient wisdom

Popular Kurals on Our Products

On Virtue: “நன்றி மறப்பது நன்றன்று” “Forgetting a good deed done to you is not good.”

On Nature: “உண்டி கொடுத்தோர் உயிர் கொடுத்தோர்” “Those who give food give life.”

On Wisdom: “அறிவுடையார் எல்லாம் உடையார்” “Those who have wisdom have everything.”

Perfect Occasions for Thirukkural Gifts

Cultural Events

Tamil New Year (Puthandu)
Pongal celebrations
Tamil language day
Cultural festivals

Educational Settings

Tamil language classes
Cultural education programs
School prizes
University events

Corporate Gifting

South Indian businesses
Cultural organizations
Government offices
International clients interested in Tamil culture

Customer Stories

Lakshmi, Chennai: “I gifted Thirukkural pens to my daughter’s classmates. The kids loved learning the meanings of each Kural. It sparked interest in Tamil literature!”

Rajesh, Singapore: “As a Tamil living abroad, these pens help me stay connected to my roots while teaching my children about our heritage.”

Beyond the Product: Educational Impact

Our Thirukkural products come with:

Meaning of each Kural
Pronunciation guide
Context and application
Planting instructions

Thirukkural in Modern Context

The wisdom of Thirukkural is remarkably relevant today:

On Sustainable Living: “Live simply, harm none, and give back to nature.”

On Mindful Consumption: “Desire only what you need, not what you want.”

On Community: “The greatest wealth is living in harmony with others.”

Shop Thirukkural Products

Customization Available: Add your organization’s name or logo!

Spread Tamil Culture Sustainably

Every Thirukkural product you use:

Preserves Tamil heritage
Teaches timeless wisdom
Grows into a plant
Inspires sustainable living

Order for your next cultural event: Contact us at info@beingroots.com